As we kick off these summer months, Rio is also kicking off our “Protect Your Hair from Summer Air” promotion. We have everything you need to keep your hair looking and feeling its best.
Summer in Florida is beaches, pools, cookouts, parties, boats and everything else under the sun. But what many people don’t realize is how taxing these activities can be on your hair. A lot of my clients complain about dryness, breakage, premature color fading and poufy, unmanageable hair. Well we have the solution to your issues as well as some tips for having fun during the summer without sacrificing the health of your hair.
When summer rolls around so does the need to be blonde! Its no secret that blonde is definitely the IT color for summer in Florida. But, it does take work to make sure your blonde stays beautiful and your hair stays intact, especially if you weren’t born with those golden locks. But lucky for you there is a hair care line made specially for you!
Redken’s Blonde Idol consists of a color-safe, sulfate free shampoo, a tone perfecting treatment (it comes in cool and warm depending on what tone your blonde is) and a spray leave in conditioner. All together this regimen will make sure your blonde stays balanced, beautiful and bright!
Blonde Tip: When going in the pool, try not to get your hair wet. But, if you’re going to anyway, rinse your hair and apply conditioner to it combing it through to coat all of your hair before getting in the water. This will create a barrier and prevent your hair from soaking up the pool water. Afterward, rinse it out.
When the Problem is Breakage
Tight ponytails, summer wind, buns, sun, pools: all cause breakage! If you’re noticing your ends just popping off or now you have little hairs around your hairline that you swore weren’t there before, then you need to get on board with Redken Extreme ASAP! The Extreme line is protein enriched to replenish your hair and help strengthen it to fight against split ends. When your hair is exposed to the elements the proteins that hold it all together get weakened. Giving your hair a dose of protein every so often will help and you will notice a difference after just a few applications. I use the Extreme line on myself and I am hooked! I flat iron my hair often and it has never been as healthy and shiny as it is now.
Pro Tip: Getting haircuts regularly during the summer is crucial. Think every 8 weeks for a trim. Also, using a protein rich mask once a week will help prevent more breakage and ends splitting higher up the hair shaft.
Frizzy Hair, DO Care!
Do you need to get your mane under control? Look no further than Redken’s Frizz Dismiss. They have created what is know as FPF or Frizz Protection Factor. Your factor depends on the texture and density of your hair. It ranges from 10-40! The sulfate-free shampoo is safe for color treated hair and the ultra thick conditioner creates a barrier between your hair and the humid Florida air. Honestly, this product line is a gift from heaven. The FPF 20 Smooth Force spray is a lightweight, smoothing lotion spray that is a great on the go product to have all summer long.
Pro Tip: When fighting frizz, make sure your hair is sufficiently moisturized. Dry hair will pull moisture from the air causing it to swell and become unruly. Try a moisturizing mask or spray in conditioner.
So Come In to Take Advantage of Our Deals on Summer Hair Care!
Buy Blonde Idol Shampoo and Custom Tone Treatment Get BBB Spray FREE
Buy Extreme Shampoo and Conditioner Get Anti-Snap FREE
Buy Frizz Dismiss Shampoo and Conditioner Get Smooth Force Spray FREE
This promotion is going on now through July so don’t miss out.
If you have any questions regarding your hair or if you’re looking for a summer change book an appointment for a consultation today! Call Rio at 904-733-8495 or visit our website www.RioHairStudio.com!
Written by: Jess Wilkins – Stylist Rio Hair Studio